Why We Started
The Funding Industry Needed Someone on Your Side
I entered the merchant cash advance industry in 2018. What I found was an industry where business owners were routinely misled on costs, and ISO partners were having their deals backdoored by the very funders they trusted. After spending years as an independent underwriter — working with five funding companies simultaneously — I had a clear picture of where the industry was failing the people it was supposed to serve.
In 2023, I founded Purpose Fund. The mission was simple: bring absolute clarity and transparency to business funding. Every client should know exactly what they're agreeing to — the dollar cost, the daily payment, the terms. No confusion, no hidden angles. Every ISO partner should feel confident that their deal is protected and their commission is locked from the moment they submit.
Beyond funding, I run a podcast where I sit down with entrepreneurs across the country to talk about their business journeys, their experiences with funding, and the scams to avoid. Educating the market isn't a side project — it's core to what Purpose Fund exists to do.
Purpose Fund was built to raise the standard — for business owners, for brokers, and for the industry as a whole.
— Enriquez De Jesus, Owner — Purpose Fund Group
Our Mission
Protect Business Owners. Be Transparent. Build Trust.
We believe the funding process should leave business owners feeling informed and empowered — not confused, pressured, or taken advantage of.
Protect
We protect business owners from predatory terms, hidden fees, and those in the industry who put their own interests first. Your financial wellbeing is the priority.
Educate
We'd rather you walk away understanding your options than sign something you'll regret. An informed client makes better decisions — and has better outcomes.
Earn Trust
Trust is built through consistency — not one transaction. We measure our success by long-term relationships, referrals, and clients who come back because the experience was honest.
How We Operate
Our Values Aren't on a Poster — They're in Our Process
Every decision we make runs through the same filter: is this good for the client? If not, we don't do it.
Transparency over convenience
We explain the real cost of every product — including the ones that are more expensive — because you deserve to make an informed choice.
Education before application
Before you apply, we make sure you understand what you're getting into. No pressure, no rushing, no confusion by design.
No hidden terms — ever
Every fee, every condition, every term gets disclosed upfront. We don't hide things in footnotes or rely on clients not reading their contracts.
We turn down bad deals
If a product isn't right for your business, we'll tell you — even if it means losing the deal. Our long-term reputation matters more than any single commission.
Partner protection is non-negotiable
For ISO partners, the same standards apply: no backdooring, no cutting you out, no renegotiating after the deal is submitted.
By the Numbers
Our Track Record
Built on real relationships and real results — not promises.
300+
Businesses Funded
$45M+
Capital Deployed
Since 2018
In the Industry
Why This Matters to Your Business
Every business that's been taken advantage of in the merchant cash advance space represents someone's livelihood — and we don't take that lightly. When we fund your business, we're investing in what you've built, and we treat it with the respect it deserves.
Work With Someone You Can TrustReady to Get Started?
Let's Talk About Your Funding Needs
No pressure, no hard sell. Just an honest conversation about what your business needs and whether we're the right fit to help.